Start with clarity. Gain momentum. Grow with intention.

Fractional CMO and Coach for founders ready for their next chapter.

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Brand Strategy

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Media Planning

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Messaging

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Content

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Product Launch

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Go-To-Market

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Org Design

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Brand Strategy + Media Planning + Messaging + Content + Product Launch + Go-To-Market + Org Design +

When founders get clear on their vision, strategy, and next steps, everything else becomes easier.

I help build businesses with intention by blending strategic marketing, founder-friendly systems, and leadership coaching.

Because real growth happens when you align who you are, what you’re building, and how you bring it to life.

Growth starts within.

Revenue Impact

SNAPSHOTS

  • Bridging Whole Foods & Amazon's Cultures to Accelerate Growth

    Forged cross-company partnerships and agile processes to modernize a $137M media mix, improve ROI +14%, and drive incremental sales — while leading the Amazon Grocery Subscriptions marketing launch that tripled acquisition goals. Implemented marketing attribution to track success and motivate teams.

  • Scaling Meta's Success with Agencies via Process Redesign

    Architected a global sales framework integrating strategy, messaging, and enablement — fueling $1B+ annual revenue and +30% YoY growth across four consecutive years. Shifted focus to high-quality client interactions, C-level relationship-building, and co-marketing opportunities.

  • Led Customer-Driven Innovation to Expand Spredfast's Growth

    Launched Spredfast New York office and built a strategy team that translated customer feedback into scalable training, content, and custom solutions — evolving the product and ultimately positioning the company for a successful merger with Lithium Technologies and $540M exit with Vista Equity Partners. 

Hi, I’m Kelly.

I’m a marketing executive and digital media strategist turned Fractional CMO and leadership coach. Over the last 20 years, I’ve led teams and driven growth across global brands, big tech, creative agencies, and venture-backed startups — including Whole Foods Market, Meta, and Ogilvy, to name a few.

After a successful corporate career, I reached a point where traditional definitions of success no longer felt aligned. I chose to slow down, reconnect with my family, and listen more closely to what I was meant to build next. Ferraro Growth Partners exists to support founders at the moment of creation — when clarity matters most. Today, I partner with founders navigating change to help bring new ideas to life through thoughtful coaching and practical strategy that drive real impact and real revenue. Because growth should be intentional, sustainable, and built from strong roots.

MORE ABOUT KELLY

Why Partner with a Fractional Executive and Coach?

1. Clear direction when your ideas feel scattered.
Cut through the noise and know exactly what to do next.

2. Stronger decisions backed by senior-level strategic thinking.
No more second-guessing or operating in the dark.

3. A focused growth path instead of one-off tactics.
Build momentum with a strategy that actually fits your life and business.

4. Sharper positioning and messaging that truly resonate.
Speak to the right people, with clarity and confidence.

5. Aligned priorities that protect your energy and resources.
Stop doing everything — start doing what matters.

6. Leadership support without hiring an executive.
Get the guidance, perspective, and clarity you need, minus the overhead.

7. A trusted partner who turns your vision into aligned action — fast.
You don’t have to build your next chapter alone.

How We

PARTNER

  • I guide leaders, founders, and next-chapter seekers through transitions with a proven process for clarity, goals, and sustainable growth.

  • Turn your ideas into an aligned, revenue-generating business.
    A 12-week group coaching program for founders launching a new business or stepping into their next chapter.

  • For Founders needing immediate direction and a reset. Get fast clarity and a plan — all in one powerful session.

  • Strategic clarity without the full-time hire. Get senior-level thinking, grounded guidance, and a trusted partner to help you focus your priorities, sharpen your message, and make confident decisions.

    No execution. No overhead.
    Just high-impact strategy, founder coaching, and aligned action — tailored to your season of growth.

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Approach

I believe in progress over perfection — grounding decisions in data, moving fast, and learning our way into better outcomes, together.

Ready to grow?

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